Reach Every Prospective New Michigan Lawyer

 
 

Expanded Sponsorship Opportunities!

Michigan Law Basics Online Training

Your Michigan Law Basics Sponsorship

You will be among an elite group of up to five sponsors and the only sponsor from your business category.

Cost is $10,000/year with a three-year commitment.

How Your Brand Benefits

Achieve Up to 54,000 Impressions!

The numbers tell the story. This is the place to be seen by every prospective new Michigan lawyer. 

Every year approximately 1,000 highly motivated individuals take this required training. That means that over your three-year sponsorship commitment, you can reach up to 3,000 future customers. 

And with the newly added sponsorship benefit of a customized landing page, your potential impressions have doubled. Now you benefit from up to 54,000 impressions!

New for 2026 - Your Brand Exposure Doubled  

You asked, we answered. Now you have even more opportunities to get in front of future customers.

Up to 3,000 future customers x 18 pages = 54,000 impressions

What’s Included in Your Sponsorship

Your organization will be featured in several places throughout the online training for maximum exposure.

Registration Page
This dedicated page on ICLE’s website is where every prospective new lawyer pays for the training. Your logo is featured. 
sample page

New for 2026! Your logo links to a customized landing page that lets you showcase how your business can help new Michigan lawyers.
sample page

Training Pages 
Your logo and a brief company description are featured on these eight pages visited by every prospective new lawyer during the training:

•    Home Page
•    Six Lesson Pages
•    Completion Page
training

Why Become a Michigan Law Basics Sponsor?

 

Be Seen
By more than 1,000 lawyers applying to practice law in Michigan each year, including those taking the Uniform Bar Exam (UBE). 
school

 

Be First
By joining this elite group of up to five sponsors, you will be one of the first brands to engage with new Michigan lawyers.

This is a rare and unique opportunity to be in front of them as they actively pursue admittance to the State Bar of Michigan. They are highly motivated to complete the required training and eager to begin practicing in Michigan.
student

 

Be Part of Every New Lawyer’s Journey
Getting your name in front of them at this pivotal time shows your organization’s support as they begin this life-changing journey to becoming a Michigan lawyer.

 

Sponsorship Guidelines

Exclusive opportunity for up to five sponsors.

Sponsorships will be limited to a maximum of one per any of these sponsor categories:

  • Malpractice insurance provider
  • Law practice management services provider (e.g. client intake, contact management, calendaring, document management, timekeeping)
  • Law firm website/marketing services provider
  • Virtual office services provider
  • Legal-specific financial services provider (e.g. law firm accounting, trust accounts, payment services)
  • Legal placements or recruiters

 

professionals walking in hallway

Logos will appear in alphabetical order.

Sponsors may ask to receive aggregate annual data for: number of Michigan Law Basics registrants, number who log into the training, and number who complete the training.

No participant contact information will be provided.

ICLE has the right to refuse sponsors who do not meet our sponsor criteria.

Interested in Sponsoring Michigan Law Basics?

If you’re ready to sponsor, or if you have any questions, please contact Jeff Kirkey. He will provide you with the Michigan Law Basics sponsor application to complete as your next step. We look forward to working with you!

Jeff Kirkey

Contact
Jeffrey E. Kirkey, Chief Learning Officer
jkirkey@icle.org