Institute of Continuing Legal Education

Brand Guide

 

Logo

Primary Print

 

ICLE_Primary_Blue-1

Primary Website

 

ICLE_Primary_YPIP_Website_Blue

Supporting Organizations

ICLE_Colleges_Blue

Secondary Vertical

 

ICLE_Secondary_Vertical_Blue

 

Secondary Horizontal

 

ICLE_Secondary_Horizontal_Blue

 

Download Assets

Click Download, then right-click and save as. 

Color

Primary Color Palette

 

 

Business Blue

CMYK  100,78,0,57
HEX  002159  HEX (2) 193769
PMS 281C
PMS 281U

 

 

Tech Orange

CMYK  0,76,100,0
HEX  C6531A
PMS 166C
PMS 166U

 

 

Extended Color Palette

 

 

Family Green

CMYK  94,3,78,44
HEX  04491B
PMS 7728 CC
PMS 7727U

 

 

Litigation Teal

CMYK  100,0,17,44
HEX  007582
PMS 315C
PMS 315U

 

 

 

 

Probate Red

CMYK  0,98,77,37 
HEX  960F23
PMS 7622C
PMS 7622U

 

 

 

 

Criminal Maroon

CMYK  12,98,17,46
HEX  891658
PMS 216C
PMS 216U

 

 

Employment Blue

CMYK 100,22,0,29
HEX  005379 
PMS 641C
PMS 641U

 

 

 

 

Property Blue

CMYK 83,50,1,4
HEX  2061AB
PMS 7683C
PMS 7683U

 

 

 

 

Web Gray

CMYK  0,1,3,6
HEX  F0EDE9 (70%)

 

 

 

 

 

Background Blue

CMYK  16,3,0,1
HEX 3B0069

 

 

 

 

General Purple

CMYK 83,100,0,44
HEX 3B0069

PMS 2627C
PMS 2627U

 

 

Typography

Stone Font

 

Adobe Garamond

 

Open Font

 

 

ITC Stone Sans II is used for display text in print. 

ITC Stone Sans is a legible, sturdy, and modern sans-serif typeface family featuring angled terminals, straight Q tail, minimal G, and a balanced structure. Its robust x-height and open forms ensure readability in diverse applications, from corporate branding to informational graphics.

 

Adobe Garamond Pro is used for body copy in print and occasionaly for quotes and titles on the website.

Adobe Garamond is an elegant, old-style serif typeface. It offers classic beauty, readability for body text, and advanced OpenType features for modern publishing. It’s a popular, timeless choice for books, logos, and sophisticated designs, featuring small caps, swash caps, and multiple weights.

 

Open Sans is used as the primary font on the ICLE website.

Open Sans is known for its neutral, friendly look and excellent legibility across print, web, and mobile interfaces, making it a versatile choice for everything from body text to headlines. It features wide apertures, large x-height, numerous weights, offering a clean, readable experience.

Photography

ICLE’s visual imagery features photography that utilizes warm, natural lighting, creating inviting and relatable scenes for viewers. The images often capture legal professionals engaged in their work, reinforcing ICLE’s supportive and approachable nature. This visual approach helps customers feel welcomed and confident in the services provided.

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Sample: Lawyer in workplace

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Sample: Exterior of a courthouse

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Sample: Engaging with online resources

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Sample: Lawyer in workplace

Language

What does our voice sound like...